Government of Saint Lucia Department of Commerce
(758) 468-4217mincommerce@govt.lcWaterfront, Castries
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Love Saint Lucia campaign logo
Shop Smart · Buy Local
National buy-local campaign

Love Saint Lucia.

Saint Lucia’s buy-local campaign supporting local products, services, jobs and national pride.

Shop smart · buy local

Every local purchase makes a difference.

Love Saint Lucia is the national “Buy Local” campaign promoting locally produced goods and services while fostering economic growth, job creation and national pride. It encourages citizens, residents, businesses and visitors to support Saint Lucian entrepreneurs, manufacturers, artisans and service providers by choosing local whenever possible.

Saint Lucian entrepreneurs exhibiting locally made products

Through public awareness initiatives, business support programmes, promotional activities and strategic partnerships, Love Saint Lucia strengthens local industries, increases market opportunities for MSMEs and builds a more resilient, sustainable economy. Supporting Saint Lucian businesses creates jobs, stimulates investment and keeps more money circulating within our economy.

Campaign initiatives.

Schools Outreach Programme

Interactive presentations and discussions help students understand entrepreneurship, supporting local business and their role in a stronger Saint Lucian economy.

Product sampling and tasting

Consumers experience the quality, variety and innovation of Saint Lucian-made products first-hand, connecting businesses with new customers.

Mural painting

Public murals bring the Buy Local message to life, celebrating Saint Lucian creativity, entrepreneurship and national pride.

Business Beat spotlights

Business spotlight videos and success stories showcase the passion, determination and achievements of Saint Lucian entrepreneurs.

In-store branding

Love Saint Lucia wobblers and shelf talkers in supermarkets help shoppers identify locally produced goods with confidence.

Videos and PSAs

Video productions and public service announcements spread the Buy Local message and introduce the people behind local products and services.

Procurement site visits

Organised visits connect procurement officers with local businesses to learn about production capabilities and local sourcing opportunities.

Trade shows, expos and networking

Events that help local entrepreneurs showcase products, reach new customers and build valuable partnerships.

Bus wraps

Love Saint Lucia-branded buses carry the Buy Local message through communities across the island.

Logo and branding programme

Local manufacturers can display the Love Saint Lucia logo on approved promotional materials and packaging so consumers can easily identify local products.

Shop Smart, Buy Local — Love Saint Lucia. Manufacturers interested in using the campaign logo should contact the Commerce & Industry Unit.

Love Saint Lucia in pictures.

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Barons Seasonings PowderedLove Saint Lucia
Commerce and Industry Team with Love Saint Lucia SignageLove Saint Lucia
Love Saint Lucia Bus StudentsLove Saint Lucia
Love Saint Lucia Campaign — Micoud SecondaryLove Saint Lucia
Love Saint Lucia schools outreach, BabonneauLove Saint Lucia
Love Saint Lucia: local sea moss drinkLove Saint Lucia
Love Saint Lucia: locally made productsLove Saint Lucia
Lubeco supports Love Saint LuciaLove Saint Lucia
Buy local

Local business directory.

Find 35 Saint Lucian businesses, their products and how to reach them, or ask for your business to be listed.

Open the directory
The campaign mark

Using the Love Saint Lucia logo.

Registered local businesses can apply to carry the logo on approved products, packaging and promotional material.

  • Registered enterprises only. Apply with a letter expressing interest and a copy of your business certificate.
  • Reviewed before approval. Products, advertisements, videos and social media posts carrying the logo are reviewed by the Ministry first.
  • Standards apply. Food products must meet Ministry of Health and/or Saint Lucia Bureau of Standards requirements; services must be approved by the Ministry of Commerce.
  • Use it in its true form. The logo must not be modified in any way that affects the integrity of the brand.

Summary of the Department’s published criteria. Read the full document before applying.

Campaign materials

Love Saint Lucia in the community.

The banners, branded vehicles and in-store signage that carry the Buy Local message.

Roll-up banner: “Shop Smart, Shop Local” at a Love Saint Lucia schools visit in Babonneau.
Roll-up banner“Shop Smart, Shop Local” at a Love Saint Lucia schools visit in Babonneau.
Bus wrap: A Love Saint Lucia–branded bus carrying the Buy Local message to a school.
Bus wrapA Love Saint Lucia–branded bus carrying the Buy Local message to a school.
Shelf talker: “Product of St Lucia” signage helps shoppers find local goods in store.
Shelf talker“Product of St Lucia” signage helps shoppers find local goods in store.
Campaign heart: Partner business Lubeco with the campaign’s heart and wordmark.
Campaign heartPartner business Lubeco with the campaign’s heart and wordmark.
Stay informed

MEDIA HUB

Schools tours and Business Beat spotlights.

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Love Saint Lucia 0:48 Love Saint Lucia School Tour ( Vieux Fort Comprehensive Secondary School)
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Love Saint Lucia School Tour ( Vieux Fort Comprehensive Secondary School)

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Latest updates

PRESS RELEASES

Official announcements, statements and news from this unit.

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Contact and support

Contact the campaign.

Manufacturers who want to use the campaign logo, and businesses interested in campaign activities, can contact the Commerce and Industry Unit.

Book an appointment

Requests and attachments are stored securely and routed to the unit; attached files can only be opened by Department staff. Please do not send passwords or bank details.